(This essay is derived from a guest lecture in Sam Altman's startup class at
Stanford. It's intended for college students, but much of it is
applicable to potential founders at other ages.)
One of the advantages of having kids is that when you have to give
advice, you can ask yourself "what would I tell my own kids?" My
kids are little, but I can imagine what I'd tell them about startups
if they were in college, and that's what I'm going to tell you.
Startups are very counterintuitive. I'm not sure why. Maybe it's
just because knowledge about them hasn't permeated our culture yet.
But whatever the reason, starting a startup is a task where you
can't always trust your instincts.
It's like skiing in that way. When you first try skiing and you
want to slow down, your instinct is to lean back. But if you lean
back on skis you fly down the hill out of control. So part of
learning to ski is learning to suppress that impulse. Eventually
you get new habits, but at first it takes a conscious effort. At
first there's a list of things you're trying to remember as you
start down the hill.
Startups are as unnatural as skiing, so there's a similar list for
startups. Here I'm going to give you the first part of it—the things
to remember if you want to prepare yourself to start a startup.
The first item on it is the fact I already mentioned: that startups
are so weird that if you trust your instincts, you'll make a lot
of mistakes. If you know nothing more than this, you may at least
pause before making them.
When I was running Y Combinator I used to joke that our function
was to tell founders things they would ignore. It's really true.
Batch after batch, the YC partners warn founders about mistakes
they're about to make, and the founders ignore them, and then come
back a year later and say "I wish we'd listened."
Why do the founders ignore the partners' advice? Well, that's the
thing about counterintuitive ideas: they contradict your intuitions.
They seem wrong. So of course your first impulse is to disregard
them. And in fact my joking description is not merely the curse
of Y Combinator but part of its raison d'etre. If founders' instincts
already gave them the right answers, they wouldn't need us. You
only need other people to give you advice that surprises you. That's
why there are a lot of ski instructors and not many running
You can, however, trust your instincts about people. And in fact
one of the most common mistakes young founders make is not to
do that enough. They get involved with people who seem impressive,
but about whom they feel some misgivings personally. Later when
things blow up they say "I knew there was something off about him,
but I ignored it because he seemed so impressive."
If you're thinking about getting involved with someone—as a
cofounder, an employee, an investor, or an acquirer—and you
have misgivings about them, trust your gut. If someone seems
slippery, or bogus, or a jerk, don't ignore it.
This is one case where it pays to be self-indulgent. Work with
people you genuinely like, and you've known long enough to be sure.
The second counterintuitive point is that it's not that important
to know a lot about startups. The way to succeed in a startup is
not to be an expert on startups, but to be an expert on your users
and the problem you're solving for them.
Mark Zuckerberg didn't succeed because he was an expert on startups.
He succeeded despite being a complete noob at startups, because he
understood his users really well.
If you don't know anything about, say, how to raise an angel round,
don't feel bad on that account. That sort of thing you can learn
when you need to, and forget after you've done it.
In fact, I worry it's not merely unnecessary to learn in great
detail about the mechanics of startups, but possibly somewhat
dangerous. If I met an undergrad who knew all about convertible
notes and employee agreements and (God forbid) class FF stock, I
wouldn't think "here is someone who is way ahead of their peers."
It would set off alarms. Because another of the characteristic
mistakes of young founders is to go through the motions of starting
a startup. They make up some plausible-sounding idea, raise money
at a good valuation, rent a cool office, hire a bunch of people.
From the outside that seems like what startups do. But the next
step after rent a cool office and hire a bunch of people is: gradually
realize how completely fucked they are, because while imitating all
the outward forms of a startup they have neglected the one thing
that's actually essential: making something people want.
We saw this happen so often that we made up a name for it: playing
house. Eventually I realized why it was happening. The reason
young founders go through the motions of starting a startup is
because that's what they've been trained to do for their whole lives
up to that point. Think about what you have to do to get into
college, for example. Extracurricular activities, check. Even in
college classes most of the work is as artificial as running laps.
I'm not attacking the educational system for being this way. There
will always be a certain amount of fakeness in the work you do when
you're being taught something, and if you measure their performance
it's inevitable that people will exploit the difference to the point
where much of what you're measuring is artifacts of the fakeness.
I confess I did it myself in college. I found that in a lot of
classes there might only be 20 or 30 ideas that were the right shape
to make good exam questions. The way I studied for exams in these
classes was not (except incidentally) to master the material taught
in the class, but to make a list of potential exam questions and
work out the answers in advance. When I walked into the final, the
main thing I'd be feeling was curiosity about which of my questions
would turn up on the exam. It was like a game.
It's not surprising that after being trained for their whole lives
to play such games, young founders' first impulse on starting a
startup is to try to figure out the tricks for winning at this new
game. Since fundraising appears to be the measure of success for
startups (another classic noob mistake), they always want to know what the
tricks are for convincing investors. We tell them the best way to
convince investors is to make a startup
that's actually doing well, meaning growing fast, and then simply
tell investors so. Then they want to know what the tricks are for
growing fast. And we have to tell them the best way to do that is
simply to make something people want.
So many of the conversations YC partners have with young founders
begin with the founder asking "How do we..." and the partner replying
Why do the founders always make things so complicated? The reason,
I realized, is that they're looking for the trick.
So this is the third counterintuitive thing to remember about
startups: starting a startup is where gaming the system stops
working. Gaming the system may continue to work if you go to work
for a big company. Depending on how broken the company is, you can
succeed by sucking up to the right people, giving the impression
of productivity, and so on.
But that doesn't work with startups.
There is no boss to trick, only users, and all users care about is
whether your product does what they want. Startups are as impersonal
as physics. You have to make something people want, and you prosper
only to the extent you do.
The dangerous thing is, faking does work to some degree on investors.
If you're super good at sounding like you know what you're talking
about, you can fool investors for at least one and perhaps even two
rounds of funding. But it's not in your interest to. The company
is ultimately doomed. All you're doing is wasting your own time
riding it down.
So stop looking for the trick. There are tricks in startups, as
there are in any domain, but they are an order of magnitude less
important than solving the real problem. A founder who knows nothing
about fundraising but has made something users love will have an
easier time raising money than one who knows every trick in the
book but has a flat usage graph. And more importantly, the founder
who has made something users love is the one who will go on to
succeed after raising the money.
Though in a sense it's bad news in that you're deprived of one of
your most powerful weapons, I think it's exciting that gaming the
system stops working when you start a startup. It's exciting that
there even exist parts of the world where you win by doing good
work. Imagine how depressing the world would be if it were all
like school and big companies, where you either have to spend a lot
of time on bullshit things or lose to people who do.
have been delighted if I'd realized in college that there were parts
of the real world where gaming the system mattered less than others,
and a few where it hardly mattered at all. But there are, and this
variation is one of the most important things to consider when
you're thinking about your future. How do you win in each type of
work, and what would you like to win by doing?
That brings us to our fourth counterintuitive point: startups are
all-consuming. If you start a startup, it will take over your life
to a degree you cannot imagine. And if your startup succeeds, it
will take over your life for a long time: for several years at the
very least, maybe for a decade, maybe for the rest of your working
life. So there is a real opportunity cost here.
Larry Page may seem to have an enviable life, but there are aspects
of it that are unenviable. Basically at 25 he started running as
fast as he could and it must seem to him that he hasn't stopped to
catch his breath since. Every day new shit happens in the Google
empire that only the CEO can deal with, and he, as CEO, has to deal
with it. If he goes on vacation for even a week, a whole week's
backlog of shit accumulates. And he has to bear this uncomplainingly,
partly because as the company's daddy he can never show fear or
weakness, and partly because billionaires get less than zero sympathy
if they talk about having difficult lives. Which has the strange
side effect that the difficulty of being a successful startup founder
is concealed from almost everyone except those who've done it.
Y Combinator has now funded several companies that can be called
big successes, and in every single case the founders say the same
thing. It never gets any easier. The nature of the problems change.
You're worrying about construction delays at your London office
instead of the broken air conditioner in your studio apartment.
But the total volume of worry never decreases; if anything it
Starting a successful startup is similar to having kids in that
it's like a button you push that changes your life irrevocably.
And while it's truly wonderful having kids, there are a lot of
things that are easier to do before you have them than after. Many
of which will make you a better parent when you do have kids. And
since you can delay pushing the button for a while, most people in
rich countries do.
Yet when it comes to startups, a lot of people seem to think they're
supposed to start them while they're still in college. Are you
crazy? And what are the universities thinking? They go out of
their way to ensure their students are well supplied with contraceptives,
and yet they're setting up entrepreneurship programs and startup
incubators left and right.
To be fair, the universities have their hand forced here. A lot
of incoming students are interested in startups. Universities are,
at least de facto, expected to prepare them for their careers. So
students who want to start startups hope universities can teach
them about startups. And whether universities can do this or not,
there's some pressure to claim they can, lest they lose applicants
to other universities that do.
Can universities teach students about startups? Yes and no. They
can teach students about startups, but as I explained before, this
is not what you need to know. What you need to learn about are the
needs of your own users, and you can't do that until you actually
start the company.
So starting a startup is intrinsically
something you can only really learn by doing it. And it's impossible
to do that in college, for the reason I just explained: startups
take over your life. You can't start a startup for real as a
student, because if you start a startup for real you're not a student
anymore. You may be nominally a student for a bit, but you won't even
be that for long.
Given this dichotomy, which of the two paths should you take? Be
a real student and not start a startup, or start a real startup and
not be a student? I can answer that one for you. Do not start a
startup in college. How to start a startup is just a subset of a
bigger problem you're trying to solve: how to have a good life.
And though starting a startup can be part of a good life for a lot
of ambitious people, age 20 is not the optimal time to do it.
Starting a startup is like a brutally fast depth-first search. Most
people should still be searching breadth-first at 20.
You can do things in your early 20s that you can't do as well before
or after, like plunge deeply into projects on a whim and travel
super cheaply with no sense of a deadline. For unambitious people,
this sort of thing is the dreaded "failure to launch," but for the
ambitious ones it can be an incomparably valuable sort of exploration.
If you start a startup at 20 and you're sufficiently successful,
you'll never get to do it.
Mark Zuckerberg will never get to bum around a foreign country. He
can do other things most people can't, like charter jets to fly him
to foreign countries. But success has taken a lot of the serendipity
out of his life. Facebook is running him as much as he's running
Facebook. And while it can be very cool to be in the grip of a
project you consider your life's work, there are advantages to
serendipity too, especially early in life. Among other things it
gives you more options to choose your life's work from.
There's not even a tradeoff here. You're not sacrificing anything
if you forgo starting a startup at 20, because you're more likely
to succeed if you wait. In the unlikely case that you're 20 and
one of your side projects takes off like Facebook did, you'll face
a choice of running with it or not, and it may be reasonable to run
with it. But the usual way startups take off is for the founders
to make them take off, and it's gratuitously
stupid to do that at 20.
Should you do it at any age? I realize I've made startups sound
pretty hard. If I haven't, let me try again: starting a startup
is really hard. What if it's too hard? How can you tell if you're
up to this challenge?
The answer is the fifth counterintuitive point: you can't tell. Your
life so far may have given you some idea what your prospects might
be if you tried to become a mathematician, or a professional football
player. But unless you've had a very strange life you haven't done
much that was like being a startup founder.
Starting a startup will change you a lot. So what you're trying
to estimate is not just what you are, but what you could grow into,
and who can do that?
For the past 9 years it was my job to predict whether people would
have what it took to start successful startups. It was easy to
tell how smart they were, and most people reading this will be over
that threshold. The hard part was predicting how tough and ambitious they would become. There
may be no one who has more experience at trying to predict that,
so I can tell you how much an expert can know about it, and the
answer is: not much. I learned to keep a completely open mind about
which of the startups in each batch would turn out to be the stars.
The founders sometimes think they know. Some arrive feeling sure
they will ace Y Combinator as they've aced every one of the (few,
artificial, easy) tests they've faced in life so far. Others arrive
wondering how they got in and hoping YC doesn't discover whatever
mistake caused it to accept them. But there is little correlation
between founders' initial attitudes and how well their companies
I've read that the same is true in the military—that the
swaggering recruits are no more likely to turn out to be really
tough than the quiet ones. And probably for the same reason: that
the tests involved are so different from the ones in their previous
If you're absolutely terrified of starting a startup, you probably
shouldn't do it. But if you're merely unsure whether you're up to
it, the only way to find out is to try. Just not now.
So if you want to start a startup one day, what should you do in
college? There are only two things you need initially: an idea and
cofounders. And the m.o. for getting both is the same. Which leads
to our sixth and last counterintuitive point: that the way to get
startup ideas is not to try to think of startup ideas.
I've written a whole essay on this,
so I won't repeat it all here. But the short version is that if
you make a conscious effort to think of startup ideas, the ideas
you come up with will not merely be bad, but bad and plausible-sounding,
meaning you'll waste a lot of time on them before realizing they're
The way to come up with good startup ideas is to take a step back.
Instead of making a conscious effort to think of startup ideas,
turn your mind into the type that startup ideas form in without any
conscious effort. In fact, so unconsciously that you don't even
realize at first that they're startup ideas.
This is not only possible, it's how Apple, Yahoo, Google, and
Facebook all got started. None of these companies were even meant
to be companies at first. They were all just side projects. The
best startups almost have to start as side projects, because great
ideas tend to be such outliers that your conscious mind would reject
them as ideas for companies.
Ok, so how do you turn your mind into the type that startup ideas
form in unconsciously? (1) Learn a lot about things that matter,
then (2) work on problems that interest you (3) with people you
like and respect. The third part, incidentally, is how you get
cofounders at the same time as the idea.
The first time I wrote that paragraph, instead of "learn a lot about
things that matter," I wrote "become good at some technology." But
that prescription, though sufficient, is too narrow. What was
special about Brian Chesky and Joe Gebbia was not that they were
experts in technology. They were good at design, and perhaps even
more importantly, they were good at organizing groups and making
projects happen. So you don't have to work on technology per se,
so long as you work on problems demanding enough to stretch you.
What kind of problems are those? That is very hard to answer in
the general case. History is full of examples of young people who
were working on important problems that no
one else at the time thought were important, and in particular
that their parents didn't think were important. On the other hand,
history is even fuller of examples of parents who thought their
kids were wasting their time and who were right. So how do you
know when you're working on real stuff?
I know how I know. Real problems are interesting, and I am
self-indulgent in the sense that I always want to work on interesting
things, even if no one else cares about them (in fact, especially
if no one else cares about them), and find it very hard to make
myself work on boring things, even if they're supposed to be
My life is full of case after case where I worked on something just
because it seemed interesting, and it turned out later to be useful
in some worldly way. Y
Combinator itself was something I only did because it seemed
interesting. So I seem to have some sort of internal compass that
helps me out. But I don't know what other people have in their
heads. Maybe if I think more about this I can come up with heuristics
for recognizing genuinely interesting problems, but for the moment
the best I can offer is the hopelessly question-begging advice that
if you have a taste for genuinely interesting problems, indulging
it energetically is the best way to prepare yourself for a startup.
And indeed, probably also the best way to live.
But although I can't explain in the general case what counts as an
interesting problem, I can tell you about a large subset of them.
If you think of technology as something that's spreading like a
sort of fractal stain, every moving point on the edge represents
an interesting problem. So one guaranteed way to turn your mind
into the type that has good startup ideas is to get yourself to the
leading edge of some technology—to cause yourself, as Paul
Buchheit put it, to "live in the future." When you reach that point,
ideas that will seem to other people uncannily prescient will seem
obvious to you. You may not realize they're startup ideas, but
you'll know they're something that ought to exist.
For example, back at Harvard in the mid 90s a fellow grad student
of my friends Robert and Trevor wrote his own voice over IP software.
He didn't mean it to be a startup, and he never tried to turn it
into one. He just wanted to talk to his girlfriend in Taiwan without
paying for long distance calls, and since he was an expert on
networks it seemed obvious to him that the way to do it was turn
the sound into packets and ship it over the Internet. He never did
any more with his software than talk to his girlfriend, but this
is exactly the way the best startups get started.
So strangely enough the optimal thing to do in college if you want
to be a successful startup founder is not some sort of new, vocational
version of college focused on "entrepreneurship." It's the classic
version of college as education for its own sake. If you want to
start a startup after college, what you should do in college is
learn powerful things. And if you have genuine intellectual
curiosity, that's what you'll naturally tend to do if you just
follow your own inclinations.
The component of entrepreneurship that really matters is domain
expertise. The way to become Larry Page was to become an expert
on search. And the way to become an expert on search was to be
driven by genuine curiosity, not some ulterior motive.
At its best, starting a startup is merely an ulterior motive for
curiosity. And you'll do it best if you introduce the ulterior
motive toward the end of the process.
So here is the ultimate advice for young would-be startup founders,
boiled down to two words: just learn.
Some founders listen more than others, and this tends to be a
predictor of success. One of the things I
remember about the Airbnbs during YC is how intently they listened.
In fact, this is one of the reasons startups are possible. If
big companies weren't plagued by internal inefficiencies, they'd
be proportionately more effective, leaving less room for startups.
In a startup you have to spend a lot of time on schleps, but this sort of work is merely
unglamorous, not bogus.
What should you do if your true calling is gaming the system?
The company may not be incorporated, but if you start to get
significant numbers of users, you've started it, whether you realize
it yet or not.
It shouldn't be that surprising that colleges can't teach
students how to be good startup founders, because they can't teach
them how to be good employees either.
The way universities "teach" students how to be employees is to
hand off the task to companies via internship programs. But you
couldn't do the equivalent thing for startups, because by definition
if the students did well they would never come back.
Charles Darwin was 22 when he received an invitation to travel
aboard the HMS Beagle as a naturalist. It was only because he was
otherwise unoccupied, to a degree that alarmed his family, that he
could accept it. And yet if he hadn't we probably would not know
Parents can sometimes be especially conservative in this
department. There are some whose definition of important problems
includes only those on the critical path to med school.
I did manage to think of a heuristic for detecting whether you
have a taste for interesting ideas: whether you find known boring
ideas intolerable. Could you endure studying literary theory, or
working in middle management at a large company?
In fact, if your goal is to start a startup, you can stick
even more closely to the ideal of a liberal education than past
generations have. Back when students focused mainly on getting a
job after college, they thought at least a little about how the
courses they took might look to an employer. And perhaps even
worse, they might shy away from taking a difficult class lest they
get a low grade, which would harm their all-important GPA. Good
news: users don't care what your GPA
was. And I've never heard of investors caring either. Y Combinator
certainly never asks what classes you took in college or what grades
you got in them.
Thanks to Sam Altman, Paul Buchheit, John Collison, Patrick
Collison, Jessica Livingston, Robert Morris, Geoff Ralston, and
Fred Wilson for reading drafts of this.